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Business Benefits of a Website
- Sell to the right audience (Know your Customer)
a. Identity who you are selling your products too
b. Content on your site should focus on those customers
c. Tell prospects why they should buy from you
d. Your close rate should be better
- Incorporate your website into your sales process (Increase
Sales)
a. Use your website to differentiate you from the competition (show
the difference)
b. Qualification tool to turn suspects into prospects (pre-qualify)
c. Sell your product or service directly via your website
d. Provide content, download documents or collateral that help close
the deal
- Automate internal processes (Increase Productivity, Decrease
Cost)
a. Reorders from existing customers
b. Allow access to information or forms that facilitate prospects or
customers
doing business with you
c. Allow employees to use the web to increase productivity in their
jobs
d. Allow vendors to use your website to improve service
- Build a e-Mail List (Communicate with clients and prospects)
a. Offer free advice and tips and get information on interested visitors
b. Target existing customers and prospects with focused e-mail campaigns
c. Offer free service in exchange for information (free consultation)
d. Have e-mail address on every client and potential prospect
- Enhance Your customer Service (Take care of your Customers)
a. Give customers access to support after normal work hours (FAQ)
b. Allow interested prospects to inquire about your business outside
of standard work hours
c. Newsletter
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