The Customer Centric Website

How many times have you gone to a website and read its content to find out that this company does not do what I thought they did. This is a very common problem with websites today. First generation websites usually talked about the company and the products and services they offered. Some may have actually spoken about their customers but not many. The focus in first generation websites was the company.

The focal point of websites today is the type of customers you serve. When a prospective buyer comes to your website and can see a section of the website dedicated to their type of business or the type of customer the represent, the likelihood that prospective client will go to that section and stay goes up dramatically. Also, the likelihood that prospective client will give you a call or make an inquiry goes up dramatically. We all know that websites are the first tool most people use to research a purchase of a product or service so anything that helps them identify with your company as a solution for their needs will over time improve your website conversion rate.  So, the one thing you should have on your website is your top 5 types of customers or top selling products or services on your homepage.

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What's New!

It’s a new year and after celebrating our 10th year in business, we are looking to the future as an exciting time to be in the technology business. We firmly believe that websites will play an even more important role as the platform of choice to disseminate and retrieve information to a wide audience. If the website is the big screen today, the mobile website will be  the big screen of tomorrow as more and more computing moves to cell phones. Our expertise as web developers will allow us to take our clients into the future with a solid footing in the present but a close-up view of the future.

Marketing Tip

Do you have a twitter account setup for your business? If no, setup a twitter account pronto. It is an ideal way to communicate with clients and prospective clients. Twitter can be used effectively for sales promotions, up-to-date service status, news alerts and reminders for deadlines and upcoming events. It’s also a great marketing tool for showing prospective clients how you do business.

Follow bizography on Twitter.

Helllp! Bizography‘s goal is to respond to each service request in 24 hours and emergency request immediately. We are constantly looking for ways to improve customer support. This year, Bizography will be implementing an automated web-based help desk system by the end of the first quarter 2010. This will allow us to respond to your support request quicker and since the system works around e-mails as a central component of the tool, our clients will be able to provide us with more documentation on their problem thus speeding up a resolution to the problem. We will keep you updated with our progress in rolling out the new help desk service.